SpendTracker - Knowing The Destination Audience

Streetbroadcast's SpendTracker research commissioned annually is the largest outdoor survey undertaken to date. 5000 face-to-face exit interviews have been conducted to date.

• 3000 in 2005
• 2000 in 2006
• Interviews with 5000 shoppers nationally gives us detailed insight into their shopping and spending habits. We know where they shop, why and how much they spend. Improving your Communication.
• Streetbroadcast have 124 destination parks & centres with 18.6million visits in a two week period
• Visitors to our destinations spend £692 million every two weeks on a variety of goods, equating to £18 billion a year.
• Streetbroadcast have 39% share of destination parks & centre's vs. all media owners
• At 97% of the parks we are the soul media owner
• Gravity Points, 85% of our panels are within 500m of the top 50 retailers in the UK with 35% being within 20 metres!
• Average shopping time is 1 π hrs rising to 1 & ≤ hrs for visiting the cinema, bowling or dining.

Gender Profile at our parks

Age Profile of destination shoppers

Expenditure by category

Where do you shop for groceries?