The 600 plus retail parks in the UK account for 20% of the £200 billion spent annually on retail products. This equates to 1 in every 5 pounds. Streetbroadcast commissioned detailed research into consumers spending habits within the retail category, in particular, their expenditure at retail parks, entertainment venues and shopping centres. ICM Research conducted the market research.

Methodology

2,970 face to face exit interviews were conducted with visitors at 14 pre-chosen locations across the country.