Eye-tracking Research in conjunction with Nottingham University

Streetbroadcast commissioned the UK 's leading eye-tracking team to conduct tests over a 6 month period to assess the effectiveness of two varieties of outdoor media on the ability to attract attention and pervade memory.

The tests were conducted at Nottingham University in the Applied Cognitive Research department. The University are among the top 3 units in the country and have previously conducted research for POSTAR, the Poster Audience Research Authority, POSTAR commissioned the eye-tracking research to help develop a metric for costing advertising, researching into whether individuals look at certain adverts and in certain conditions.

The Department of Transport commissioned Nottingham University and the research resulted in changes to the UK driving test in 1999. Economic Social Research Council in conjunction with the Police worked with the University with regards to pursuit chasing and tunnel vision. The University are internationally respected and regularly have research published in the worlds most respected Journals.