1. The most frequent visitors to out-of-town retail parks comprise of the following consumer types - Men, ABC1s, and those in pre-family and family lifestage groups. These high spending groups are some that out-of-town retailers are successfully winning expenditure from, and that town centre retailers are losing their grip on. Out-of-town centre retailers are successfully winning expediture from these high spending groups at a cost to high street retailers.
2. The vast majority of consumers, 75%, do not make their brand decisions until they purchase.
3. 1 in 5 people are motivated to go to an out-of-town shopping centre when the weather is bad.
4. The use of more distant locations other than town or city centres increased to 15% in the last year. The number of retail parks has increased to 17% and regional shopping centres increased to 13%. These out-of-town developments have experienced the biggest increases in the retail market.
5. At-store promotions give an average of 160% Return on Investment according to a survey of 300 campaigns that measured the sales uplift in terms of revenue against the cost of activity vs. traditional media campaigns.

source: The Advertising Research Foundation