Broadcast to audiences who want to purchase electrical goods, white goods or gifts such as cameras, mp3 players and mobile phone products. This audience shops with a purpose. They know what they want but normally shop around for the best product and price.

Roadside and POS panels are in close proximity to the types of stores below:

• Carphone Warehouse
• Comet
• Currys
• Dixons
• Game
• Jessops
• The link
• O2
• Orange
• Phones 4 u
• T - mobile
• Vodafone